To succeed in a business environment characterized by ongoing change, we must never forget Who We Are. It is important to always keep in mind that our beliefs and V alues make Tocata unique. Acting in accordance with our V alues and philosophies will keep us on the right course, and will continually increase the strength of our company. Our V alues and philosophies drive behaviors and enable achievement of our mission. A fundamental to the success in our company are these basic V aluess we describe as the four P's


People – our employees are the sources of our vast strength who provide our corporate intelligence and determine our reputation and vitality. Involvement and teamwork are our core human V aluess.

Products – our products are the end result of our teams’ efforts, and they should be the best in meeting or exceeding our customers’ expectations worldwide. As our products are viewed, so are we viewed.

Plant – the company believes its plant is the most technologically advanced in the Electronics industry. We continue to review facility improvements that will increase the utilization of our plant capacity and enables us to build the best quality product for the investment.

Profitability – profitability is the ultimate measure of how efficiently we provide our customers with the best products for their needs. Profitability is required to survive and grow. As our respect and position within the marketplace grows, so will our profit.


Uncompromising quality

Quality comes first is to achieve customer satisfaction, we must take the quality of our products and services … be our number one priority. In the eyes of the customer, our products and services have a reputation for being high quality. We are accountable for ensuring quality is built into everything we do. Superior performance and quality ensures future trust and confidence in our brands.

Customers are central to our existence

We believe that our work must be done with our customers in mind, providing products and services to meet or exceed the expectations of our customers. We believe every interaction that internally and externally is a customer interaction that demands professionalism and respect. We believe we can make a difference in the lives of our customers, understanding our customers and listening to their unique needs and ensure to deliver customers-focused products and services. We believe that we must not only satisfy our customers but also surprise and delight them.

Continuous improvement is essential to our success

We are constantly striving for rapid continuous improvement; we are never satisfied. We are energized by change, and continuously thinking ahead and anticipating how we can better serve our customers. We are always examining how we can do it better, and engage constructively with those associated with the company to gain additional knowledge and learn from past mistakes.

We must strive for excellence in everything we do: in our products, in their safety and V alues, as in our services, our human relations, our competitiveness and our profitability.

Employee involvement and teamwork promotion

We are a team. We must treat each other with trust and respect. We recognize that in almost every action we are part of a team, and through our collaborative efforts we align the workforce. We proactively engage others, which has a dramatic effect on productivity and job satisfaction. We share best practices and ideas, and become involved early in decision-making.

Dealers and suppliers are our partners – the company must maintain mutually beneficial relationships with dealers, suppliers, and our other business associates.

Reliable products and friendly environment

As a permanent and priority agenda item at all operational situations. Safety comes first in our company. Our products are engineered for safe operation and we initiate and maintain a safe workplace. We diligently comply with the ecological environments preserved program, and we are committed to safeguarding natural resources and our global environment.
Fearless innovation

At G2 company, innovation is essential to create solutions aimed at increasing end-user productivity and profitability. We develop and use breakthrough ideas to create solutions that bring real V alues to the customer and deliver enhanced financial returns to the company.

Integrity demonstration is never compromised

Integrity is at the heart or our relationships. We demonstrate integrity by trusting, respecting and empowering our employees, and operating every single day with authenticity, openness and reliability. We are each accountable for doing the right thing. The company pledges to protect environmental quality and human welfare in our communities. We are actively involved as a company, and as individual employees, giving time and resources to contribute to the sustainability of the places in which we operate. We are pursuing to conduct in a manner that is socially responsible and that commands respect for its integrity and for its positive contributions to society. Our doors are open to all men and women alike without discrimination and without regard to ethnic origin or personal beliefs.

Respect the individual

To respect for individual dignity and perseverance for reliability is our prime guiding principles in all our dealings. We treat others with dignity, and respect their individual feelings and contributions. We thoughtfully consider other's ideas and viewpoints, and recognize our differences. We thrive under high standards, prospering when an individual grows and meets new challenges.

Tell the Truth

We are relentless in uncovering and sharing the truth and being honest with ourselves, our co-workers, our bosses, all other stakeholders and the community at large. We maintain the highest standards of professional and ethical practices.

We listen

We pursue and V alues others' perspectives, and desire to learn about opinions different from our own. Through regular two-way communication, internally and externally, we encourage fresh ways to address business issues, and we make a better company.


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