Sony has announced three new entry-level DSLRs. The A230, A330 and A380 replace the Alpha 200, 300 and 350. The restyled cameras offer new ergonomics and easy-to-use interfaces, but retain the underlying specification of the predecessor models. As before, the basic model is a 10MP DSLR, the intermediate model adds Sony's fast live view system and the range-topping model gets a 14.2MP sensor. The new Alpha DSLRs are better differentiated from one another, with individual color schemes and grip finishes helping to distingush between the models.
In addition to the restyling, Sony says it has put substantial work into the cameras' image processing engines.